You may have heard of Clean Beauty, Cosmetica Pulita. This term has become very much in vogue lately, the Italian translation of which could be “Clean Skincare” or, for English speakers, “Skincare Clean”.

In general, Clean Beauty means that all ingredients that may be harmful to the skin and body have been eliminated from the product formulation. 

It must be said, however, that there is no univocal definition of clean beauty, an aspect that can generate quite a few misunderstandings. Clean Beauty is a rather broad concept with poorly defined nuances, which, from beauty, embraces a multitude of universes, such as food, lifestyle and packaging.

In fact, in a global market for what concerns trends and brands that seem to go in unison, there are different legal systems. In this respect, Korea, USA, Italy are very different. Proof of this is that, by searching the web, it is possible to find conflicting information on the same ingredient, depending on how they are classified by the regulatory system of the country where these products are sold.

But that’s not all. These legislative gaps mean that ingredients that have yet to be tested for safety and efficacy are often ousted. This is then followed by a smear campaign on every possible and imaginable platform.

The knot is all in the provisions of the departments in charge of control, such as the Ministry of Health or the famous Federal Drug, Food and Administration (FDA). For example, the FDA does not require beauty products or ingredients to be approved before going to market, except for certain categories of substances, such as color additives – to prevent the use of tar and charcoal in products such as hair dyes – recent addition of sunscreens and acne medications since they are considered drugs.

How confusing… But the good news is that European Union countries, and Italy out of all the EU countries, is leading the way, are the ones with the most stringent and strict regulations when it comes to health and preserving consumer rights.

And if this is not enough for you, you should know that nothing escapes the watchful eye of Miloon’s buyers, who do not select a product until they have carefully examined the list of ingredients and tested it on their own skin.

As you may have guessed by now, Miloon follows the Korean way of thinking: there are no shortcuts. Basically, repetita iuvant, consistency is the key for every skin and every body, which cannot look perfect without being healthy.

But it can happen that certain names are a little scary, especially on those who tend to care more about the ingredients that are on their skin. That’s why we have developed a sticker that goes to signal precisely these cosmetics that can to all intents and purposes boast the term Clean.

Certainly, today the subject of Clean Cosmetics is a topic that has been cleared through customs all over the world and also given the ever-increasing interest in a healthy and conscious lifestyle as opposed to the worsening of climatic conditions worldwide.

In many parts of the world such as Asia, for example, skincare clean was born in response to the phenomenon of fine dust. This is a form of air pollution and is a very important and current problem.

In these places the government often issues warnings about high dust levels and encourages people to wear masks when going out. In addition to posing a serious overall health risk, poor air quality also affects the health and appearance of the skin. That’s why more women are looking for cleaner alternatives that don’t generate irritation or other side effects to their skin and body.

For us at Miloon Clean Beauty, it’s serious business. We understand Clean Cosmetics as a trend that needs to marry with your lifestyle. Clean beauty is about prioritizing the source of the ingredient and incorporating natural ingredients that are designed to be effective and safe for your body.

When a convention doesn’t exist, it’s best to establish a new one.  So on Miloon, we’ve decided to define a cosmetic as “clean” if it’s free of

– PARABENS

– ARTIFICIAL FRAGRANCES

– MINERAL OILS

– SULPHATES (SLS and SLES) 

– ARTIFICIAL COLORANTS

Let’s not speak heresy. When you buy on Miloon, you can always rest assured.

Every product you find on our website complies with European and Italian regulations issued by the Ministries of Health and Economic Development. And Italian regulations, as well as the origin of food, are the strictest in the world.

At Miloon you will only find original products that come directly from official and authorised distributors. We take this opportunity to remind you to be careful.

The world of Korean cosmetics is now a very lucrative and is happening as for the Italian fashion: depopulating fakes. The Internet is teeming with discounted branded products, which very often are close to expiration (or even expired) or not original because they come from the East. When shopping, always keep your eyes open. Or your skin could be in for some very nasty surprises.

And now let’s go over Artificial Fragrances, Sulfated Mineral Oils and Artificial Dyes and see if we can get a better understanding of what they are and if they should be avoided.

Will it always be true that they are harmful?