From the Skin to the Heart.

Dive deep into the 10 Steps of Korean Beauty Routine. For a healthy, well nourished and protected skin.

FROM THE SKIN TO THE HEART.

Dive deep into the 10 Steps of Korean Beauty Routine. For a healthy, well nourished and protected skin.

STEP 1

STEP 2

DEEP CLEANSING

Remove the residue with a water-based cleanser.

WHY?

Water-based cleansers dissolve water-based impuritieS such as dirt and sweat, those your cleansing oil did not collect.

HOW?

Apply on damp face and neck; make sure to massage in circular movements and rinse with warm water.

WHEN?

Morning and evening.

STEP 3

ESFOLIATION

Choose between a physical exfoliant or a chemical exfoliator to remove dead cells.

WHY?

Exfoliators help cleaning pores and removing dead skin cells to deliver a visibly brighter and smoother skin.

HOW?

Exfoliate gently focusing on the nose and visible pores on the cheeks.

WHEN?

1 – 2 times a week. *Acids are best to be used in the evening.

STEP 4

TONER

The toner balances the skins’s pH and moisture levels.

WHY?

Toners are cutting-edge products for skin preparation. They remove any residual cleanser while repairing the skin barrier. This makes possible for the skin to effectively absorb the moisturizing steps that follow.

HOW?

Use a cotton pad to apply the product all over your face or pat it gently on the skin with your hands.

WHEN?

Morning and evening.

STEP 5

ESSENCE

This is most important step for every Korean woman. Essence moisturizes the skin while promoting cellular turnover.

WHY?

Essences are a light and rich contracted mix of moisturizing and anti-aging ingredients. They are committed to improve and transform the skin’s texture. Working on your skin on a cellular level, essence helps to achieve a smoother and brighter skin.

HOW?

Sprinkle your hands and tap lightly on face and neck.

WHEN?

Morning and evening.

STEP 6

SERUMS & AMPOULES

Serums and ampoules targets specific skin problems such as acne, fine lines and hyperpigmentation.

WHY?

Serums and ampoules contain active ingredients that act on the skin in depth and can really solve those problems such as dark spots, wrinkles and dullness. The serum is a super concentrated version of the essence.

HOW?

Apply essence directly on the skin, as it focuses on such areas that most deserves some care the most.

WHEN?

Morning and evening, according to your skin’s needs.

STEP 7

SHEET MASKS

Choose the perfect sheet mask according to your skin type or desired effect.

WHY?

Thanks to prolonged and close contact, sheet masks pushes the skin to completely absorb nutrients and moisture, providing immediately visible results.

HOW?

Apply on the face after Cleansing and Toner. Relax as it is working for 15-20 minutes. Pat the excess essence.

WHEN?

Generally twice a week, but this is depends on the skin and the type of mask.

STEP 8

EYE CARE

Eye cream and patches fights dark circles, puffiness and fine lines.

WHY?

The skin around the eyes is the most thin and delicate of the whole face. Eye creams are concentrated products that employs beneficial ingredients and formulation to be effective, yet gentle and non-irritating.

HOW?

Use your little finger to gently tap it around the entire orbital bone. Avoid rubbing.

WHEN?

Morning and evening.

STEP 9

MOISTURIZER

Use a cream/gel/sleeping mask to seal moisture and achieve a well-toned and smooth skin.

WHY?

Moisturizers contain a complex blend of agents that help retain water in the skin, making the epidermis (the outer layer of skin) even softer and more flexible. Moisturizers are available in many types: emulsion, lotion, cream, gel and sleep mask. The choice is up you and… your skin’s needs.

HOW?

Apply it on face and neck.

WHEN?

Morning and evening.

STEP 10

SUNSCREEN

Use sunscreen as a last step so to protect the skin without being spoiled by interfering with the other products.

PERCHE?

It is recommended that you always wear sunscreen, even if you are indoor most of the day. It is the easiest and most effective way to prevent premature aging and skin cancer.

COME?

Pat it gently over your face and neck.

QUANDO?

As a final step in your morning routine. Re-apply during the day.