The PIBU Beauty brand was established in Seoul, in the laboratories of one of the largest manufacturers of Korean face sheet masks. The philosophy guiding the brand is the embodiment of the Korean approach to care – „Skin first, make-up second”. Healthy, moisturized and radiant skin is the most important. Their motto “Let the skin do the talking” means that it is the skin that should speak for itself. We only listen to its needs and provide it with essential nutrients to improve its condition. Our complexion is our ‘business card’ so if we want to preserve its beauty, taking care of it should become our daily ritual.