A’Pieu: Power Block Essence Sun Cream e Daily Sun Stick SPF50+ PA++++: when sunscreen become smart.



A’Pieu is one of the youngest and most sparkling brands on the whole Korean Beauty circuit. In fact, its products are not simply extremely performing, but are suitable for all budgets, embodying the true ideal of Korean cosmetics. For this reason, today, the last days before spring, we are pleased to present two new arrivals on directly from A’Pieu’s home: Power Block Essence Sun Cream and Daily Stick SPF50 + PA ++++. It is a natural sun protection, in the form of cream and stick. Suitable for all skin types, these two products ensure maximum protection thanks to soothing ingredients such as Centella asiatica and baobab. With a delicate and pleasant fragrance, they are indispensable for the last and important step of your beauty routine, which we often tend to forget.


A’PIEU – Power Block Essence Sun Cream SPF50+ PA++++

This powerful sun cream effectively blocks blue light from LCD displays in addition to protecting skin from UVA and UVB rays. Feels lightweight moisture and fresh texture on your skin. The smooth and clear formula balances skin’s oil and moisture levels, keeping it fresh and free from white cast.

This sunscreen is extremely hydrating and is good for every skin types or for the winter time. Moreover it has a barely noticeable scent. It blends in easily and doesn’t leave a white cast. Moisturizing essential sun cream with light texture which provides moisture care to you as getting essence.

Power Block Daily Sun Cream delivers a strong UV Protection – UVA, UVB blocking. (SPF50+ PA+++) to protect skin from external harmful things. Thick in texture yet has a non-sticky finish and is sweat-proof, Power Block Daily Sun Cream  contains 20% Centella and baobob tree seed extracts which hydrates and calms the skin.

Using it is very easy. As you know Sun Screen is the last step of skincare. Gently spread over the vulnerable areas to sun rays which are face, neck, arms, and legs.  Reapply as needed when you spend a lot of time outdoors.


A’PIEU – Power Block Daily Sun Stick SPF50+ PA++++

Should you need something easy to bring always with you, you should check out  Power Block Daily Sun Stick with powdery finish.

Ingredients such as centella and dahurian rose extracts help skin calming and soothing care. This sunscreen can be used conveniently even outdoors without white residue or sticky sensation, while delivering an intense sunblock with PA++++.

And speaking about sunscreen, are you sure to know everything you oughta know ? Read our guide to sunscreen, and learn all about this very important, yet misunderstood Korean cosmetics step